Skiff, American background company, whose mother company is Hearst group,U.S. third-largest media group, set up branch in China to meet dramatically increasing demand.Skiff is an e-reading and advertising company formed to address the needs of consumers, publishers, and advertisers as print media increasingly migrates to new forms of digital consumption. This includes the emerging class of dedicated e-readers and reading-friendly devices, which create new opportunities and demand new business approaches.
The company is building an integrated digital content and commerce platform to offer a wide selection of newspapers, magazines, books and blogs -- all optimized for wireless delivery to dedicated e-readers as well as other devices, such as Smartphone and notebook.
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